“Our biggest problem was our Google advertising costs, which were increasing while the leads that we were getting was decreasing, so our cost per lead was increasing. Also we had some understanding of PPC but were not sure if that was good enough.
Before we started we had thought that it was mostly a scam and that we would not get our money out of it. But we needed coaching so we thought that we will give it a try. Also the course was set for over a period of 12 weeks and we thought it was too long.
But we never thought that there was so much aspects to AdWords and how to handle them. Google AdWords is innocently deceptive for the naive user. The course helped us a lot to understand that this is more powerful for an advanced user.
What we liked most about the service was the knowledge we gained from how to do PPC in Google and related areas, whaich has been invaluable to us.
The best part about the service is the 12 week course. It made us learn the concepts in the course that we would then apply and do it ourselves and then come back with questions. This structure beats this course hands down. If it was a 24 hour class in two days there is no way we would have absorbed all the material that was told and practiced it to its fullest extent. Kudos to David for thinking of such an effective format.
The biggest benefits we’re getting is that our advertising cost has almost reduced by half producing the same number of leads. This alone pays for the class that we took with David. It does not matter whether a small company or a large company, David’s class will be useful for any company in this range to make effective use of their money in the PPC domain.
Our teacher (David) was very patient, he took his time in understanding our business, giving suggestions, not only in PPC, but in tweaking the website so that we see conversions as well. Overall it was a great course, we all learnt a lot. I don’t think other courses/teacher could have been this thorough or informative.
We would recommend David to anyone who wants to do PPC.”
Rajesh Velayuthasamy, Integra Claims Outsourcing, USA, UK and India
“The world standard in Pay Per Click advertising”
– Perry Marshall, ‘Ultimate Guide to Google Ads’
David Rothwell has made over $40 million in sales, bookings and client revenue with Google Ads (formerly AdWords) and Google Shopping since 2005.
He is the author of the ‘Fully Booked’ Google Ads series, ‘The Google Ads Bible for eCommerce’ and co-author of the Amazon #1 best-sellers ‘Sales Genius#1’ and ‘#Remote Working!’
He loves to travel, and lives in the UK, Barbados and as a Digital Nomad.
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