Terms of Service

All Services are provided by Rothwell Media Ltd from our Offices in the UK, and exclude Click costs payable to Google.

Joint Code of Conduct

  • AdWords accounts require slow and steady changes
  • We will achieve the best results by working closely together
  • I am spending your money, a responsibility I take very seriously
  • I will always be happy to explain to you what I am doing, and why
  • I aim to do as much as possible for you without needing your time
  • My working practices with AdWords may be significantly different to yours
  • In exchange, I am trading years of daily AdWords Management experience for our common goal of mutual profit
  • If at any time I feel your expectations to be in excess of what is deliverable, I reserve the right to terminate our agreement and revert your account to its original settings


  • AdWords campaign response and conversion rates can vary, and marketplaces change over time, which we cannot predict
  • We are not employed directly by Google, we are an independent Agency, Consultancy and Development company
  • No guarantees, either express or implied, can be made about the results of AdWords advertising campaigns
  • Case Studies are provided by permission and do not represent earnings possible by other advertisers
  • We cannot be held responsible for financial claims arising from the use of AdWords campaigns

Our hours of service are 08.00 – 18.00 UK GMT Mon – Fri


  • Public Holidays
  • Vacations as agreed

Correspondence with us is by

  • Forms on this site
  • Designated e-mail addresses
  • Online, Internet or telephone are strictly by appointment



  • Management Services are Client Exclusive
  • Based on non-competing products/services and/or geographies
  • If we are advertising your product or service, we cannot do so for another client with the same, unless they are targeting a different location to your campaigns
  • Every Client is treated as confidential, and we will sign your standard NDA if required


  • We work only with English language Businesses, AdWords accounts and websites, although they can be based anywhere in the world


  • We want to partner with our clients for the long term, but without restricting you from exercising other options
  • We are happy to work with you on a Joint Venture or Partnership basis to increase the provision of your own Products and Services to existing or new Clients

AdWords Conversion Tracking

  • Is the essential component which allows you to determine the profitability of your AdWords spend
  • We can consult with you to ensure the maximum likelihood of Conversion Tracking being successful
    • We can provide a Conversion Tracking Service if you need help setting it up, testing, and optimization
  • Is the result of a user’s PC or mobile device being cookied by an ad click, and subsequently reaching a designated page carrying the associated tracking code
  • Cookie duration is 90 days maximum
  • Conversion Tracking will fail under the following circumstances
    • The user blocks or clears cookies
    • If the user reaches the conversion tracking code from a different device from where the cookie was placed
    • Where the user completes the transaction in any other way than the online method, e.g a phone call


  • We reserve the right to terminate our services as required, and any refunds are by agreement
  • Your AdWords account will be restored to its original state on Termination
  • The contents of AdWords campaigns created and managed by us remain our Intellectual Property for re-use or sale in the event of Termination


  • All Consulting, Training and Support Services provided by us are paid for in advance
  • Fixed price invoices require settlement, even if Campaigns are temporarily paused, to maintain your exclusivity
  • Fixed price invoices entitle you to all consulting, support, feedback, research, campaign builds, management, optimisation etc for 30 days after the monthly fee
  • All Commission claims are payable immediately on receipt, and apply in arrears to the previous calendar month or 30 day period
  • Commission claims are applied as by agreement
  • A maximum of two payment reminders will be issued, thereafter, we reserve the right to Terminate


  • We recognise that circumstances change and cancellations are sometimes necessary
  • We prefer that commitments are rescheduled rather than cancelled
  • Where possible we will cancel bookings without charge
  • However, if a third party makes a cancellation charge we will have to pass that on


  • All recorded content remains our property and may be used in our marketing materials
  • All testimonials and feedback may be used in our marketing materials


  • Conversion: the website visitor completes an online transaction, form submission or download
  • CPA: Cost per Acqusition (cost of sale or cost of lead generated), paid directly to Google by click costs