The AdWords Money Expert

David Rothwell has 13 years Digital Commerce consulting, management and coaching experience with Google AdWords, Google Merchant Center and Google Shopping. David only gets paid when his clients do. He sells products and services, not advertising. His world-wide clients make more money on a commission-only “share of the profits created” basis, instead of the typical Agency model of a percentage of monthly ad spend. This game-changing profit-center strategy means everyone wins, from customers, suppliers, payment processors to shipping companies.

All clients want from digital marketing is money in their bank account. David’s attitude and approach is completely different to other agencies. He counts transactions and money as opposed to simply counting clicks or leads. His unique engineering approach stems from over twenty years in the IT Industry including Olivetti and Hewlett-Packard, and managing European IT, Telecoms and support for KLA-Tencor Corporation.


David’s agency has been a Certified Google Partner since 2005. He has spoken at international marketing conferences for Perry Marshall, Ken McCarthy, PPC Hero and TeCOMM in Maui, London, New York, Chicago and Bucharest. He is referenced in ‘Ultimate Guide to Google AdWords’ (Marshall) and ‘AdWords for Dummies’ (Jacobson).

David is the author of the Amazon books (new tabs)

Connect with David on (new tabs)

Meet the team

Mihai Sosa

PPC Manager

Focused on ROI-driven campaigns for Online Merchants with Facebook and AdWords ads.

Mihai enjoys travelling and CrossFit.

Connect with Mihai on LinkedIn at

Daphne Diluce

Head of Design and Branding

Creating powerful digital assets for online business, such as websites, film, YouTube channels, infographics, motion graphics. Designing branded assets and materials, such as brand development, logos, marketing, and printed materials.

Daphne enjoys helping people thrive and she loves living life to full.

Connect with Daphne on LinkedIn: